Tuesday, November 9, 2010

Meeting and working with Ashton Kutcher and Demi Moore

It took many months but we finally got to the set with Ashton and Demi.



When I started working on a training project for law enforcement on the human trafficking of minors this spring, I decided a celebrity endorsement would be a great way to get the audience's attention. My experience in putting Gary Sinise in an Army training video had been a huge success.


One of my committee members recommended Ashton and Demi because they have a foundation and are very active in countering child sex trafficking. Everyone agreed on this celebrity couple so I started the process. It took several months to get it all together and agree on a production date.

When it all came together we drove up to Hollywood to Ashton's production company offices and set up our gear. When they arrive they were a very nice couple who are very passionate about this cause. They appear on camera and introduce the subject of child trafficking and send viewers to a website for first responder training information. They were very professional, fun and a pleasure to work with.


They traveled to the United Nations last week to help raise awareness at the international level, check out the link:

www.timesoftheinternet.com/briefs/demi-moore-and-ashton-kutcher-joined-in-the-fight-against-human-trafficking/

It's great to see such a nice couple use their star power to help others.

 

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